Q: Trademarking my business name.
I've had my business for over 20 yrs but only recently contacted an online legal services company about trademarking the name. A few weeks later that company contacted me by email informing me that someone else was applying to trademark the same name and if I did not respond in 2 days, they would proceed with the other person's application. Do you think this is a marketing scheme to get me to purchase their services or should I take this seriously? I DO wish to trademark and protect my business name, I just had not had the time to act on it after contacting them. At this point I would not use that online company (trademarkintellectual.com) because I do not trust them.
Thank you for any advice you can provide.
A: You need to retain an experienced New Jersey law firm, that has an attorney who is highly experienced in not just trademarks but all intellectual property and also has an attorney that can help you set up the right corporate entities and contracts as well as show you want being a digital entrepreneur is all about. You should also consider the attorney's reviews. Pick the best attorney you can find and remember one rule: a good attorney is generally never cheap, and a cheap attorney is generally never good so don't choose based on price. With modern technology, you can be represented by any high-quality attorney in New Jersey irrespective of geography.
A: You should speak to a trademark attorney who can conduct a trademark search to see if someone else has already registered a trademark with the same or similar name with the USPTO in the same or similar class of goods. A trademark attorney or specialist can conduct a quick search to see if any marks are registered that would block you from registering your business name.
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