Q: Do I need a license or partnership with Ludo studio to print Bluey on merchandise?

A: To legally print Bluey or any other cartoon character on merchandise, you typically need to obtain a license from the copyright holder or their authorized licensing agent. In the case of Bluey, the intellectual property rights are held by Ludo Studio, BBC Studios, and Disney.

Here are the steps you should follow:

1. Contact Ludo Studio, BBC Studios, or Disney's licensing department to inquire about obtaining a license for using Bluey on your merchandise.

2. Provide details about your company, the type of merchandise you want to produce, and the territories where you plan to sell the products.

3. If the licensor is interested, they will provide you with a licensing agreement that outlines the terms and conditions, such as royalty rates, quality control, and marketing guidelines.

4. Review and negotiate the terms of the licensing agreement with the help of a legal professional.

5. Once the agreement is signed, you can proceed with producing and selling the licensed merchandise, adhering to the terms of the contract.

Please note that obtaining a license can be a complex and expensive process, especially for popular characters like Bluey. The same general process applies to other cartoons and characters, where you need to identify and contact the relevant copyright holders or their licensing representatives.

If you use any copyrighted characters without obtaining the necessary licenses, you may face legal consequences for copyright infringement.