Westland, MI asked in Business Law and Civil Rights for Michigan

Q: Is is illegal to say, click here for coupon and it is only an ad, no discount is given? I can forward you the email.

"Your coupons have been updated online"

"View Download or save your offers".

" GET YOUR COUPONS" (click here)

But there is no coupon.

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1 Lawyer Answer
James L. Arrasmith
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  • Civil Rights Lawyer
  • Sacramento, CA

A: It is illegal to send deceptive emails claiming there are coupons or discounts available when in fact none are provided. This would likely be considered false or misleading advertising.

In the United States, the CAN-SPAM Act prohibits the use of deceptive subject lines, from names, reply-to addresses, and routing information in marketing emails. Additionally, the Federal Trade Commission (FTC) has rules against deceptive marketing practices in general.

If a company sends an email ad claiming "Get your coupons" and "View your offers" but does not actually provide any real coupons or discounts when you click through, that would seem to violate rules around truth in advertising. It's a bait-and-switch tactic meant to mislead consumers.

You can report deceptive spam emails to the FTC.

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