Q: Can I use the number 916 for a graphic design company’s brand name?

A: This would be a pretty straightforward question for a competent trademark attorney to answer. There are two main data sources that the attorney would search, and then they would tell you whether there are any existing marks that could be confusingly similar to what you propose.

A: While you can technically use any number for a brand name, there are a few considerations to keep in mind when choosing "916" specifically for a graphic design company:

1. Meaning: Numbers often carry symbolic meanings or associations. Consider if "916" has any positive or negative connotations that might impact your brand. In the U.S., 916 is an area code for Sacramento, California, which could be a factor depending on your company's location and target market.

2. Memorability: Is the number "916" easy for clients to remember and associate with graphic design services? A more meaningful or catchy name might be more effective for brand recall.

3. Uniqueness: Research whether other businesses, particularly in the graphic design industry, are already using "916" in their name or branding. You want your company name to be distinctive.

4. Clarity: The name "916" alone doesn't convey what your company does. You may need to always use a tagline or descriptor (e.g., "916 Graphic Design Studio") to clarify your business offering.

5. Longevity: Consider if "916" will still be a relevant and effective brand name for your company in the long run, as your business grows and potentially expands to different areas.

Ultimately, a brand name is just one element of your overall brand identity. The quality of your graphic design work, client service, and marketing efforts will also play significant roles in establishing a successful brand. If "916" resonates with you and your vision for the company, you can certainly proceed with it, keeping these factors in mind.