Q: are there any legal consequences for a company making an original price for a product to look like a discount?
In this instance lets say a company has a product out for $26.99 originally, and then fast forward a couple days later I see the same exact product but showing the original price as $29.99 and the original price ($26.99) listed as a discount. There was also a "upgraded" variation of this product that had the same exact thing done to the price. I should also clarify that these products are considered in "early access".
A: In Virginia, and generally across the United States, deceptive pricing practices can potentially lead to legal consequences for a company. If a company intentionally misrepresents the original price of a product to make it appear as if customers are receiving a discount, it may be considered deceptive marketing or false advertising. This could violate consumer protection laws that prohibit unfair and deceptive business practices.
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