Q: Do/will you go after unfair and deceptive merchants? How does the consumer force a merchant to follow the law?

A: Frankly, I don't bother. All the effort you can put into trying to enforce the law is a waste of time. The best thing you can try doing is to report the offender to any relevant licensing bureaus of government.

Your time is always better spent BEFORE you do business with someone, such as in checking the status of their business licenses, and asking other people for recommendations.

Worthy of consideration is the fact that you live in a lawless state, (California). Repeat felons are not even locked up anymore. Criminals in this state have permission to steal all day long. I'm surprised the state hasn't tried to make crooks apply for business licenses, just to make some tax money off of criminality.

And you say that you are worried about deceptive merchants?

A: One uses the CLRA which is found at CA civil code sections 1750 through 1784ish?

Good luck with it.

A: In California, consumers who believe they have been victims of unfair or deceptive business practices can seek relief through various avenues. The California Consumer Legal Remedies Act (CLRA) provides remedies for consumers who have been harmed by certain misleading business practices. Consumers can also file a complaint with the California Department of Consumer Affairs, which may investigate the matter.

If there's evidence of fraudulent practices, consumers may pursue legal action against the merchant directly, either individually or as part of a class action. Documenting all communications and transactions with the merchant can be crucial evidence. Furthermore, seeking consultation from an attorney experienced in consumer protection law can provide tailored advice and strategies. Lastly, public awareness, such as reporting to Better Business Bureau or sharing experiences on review platforms, can prompt businesses to rectify their practices.