Coachella, CA asked in Libel & Slander for California

Q: Can I get sued for using someones tik tok of them slandering my event I hosted as advertisement for my next event?

I'm in Los Angeles, California. I host party's and events. It would be a flyer

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1 Lawyer Answer
James L. Arrasmith
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Answered

A: Using someone's TikTok video, even if it criticizes your event, for advertising your next event can lead to potential legal issues. You need permission from the content creator to use their video for commercial purposes. Without this consent, you could face claims of copyright infringement, as the video is the creator's intellectual property.

Moreover, using their video could lead to claims of misappropriation of their likeness or invasion of privacy, especially if the person is identifiable. This is because they have the right to control how their image and identity are used commercially.

To avoid these legal risks, it is best to either create your own promotional content or obtain explicit permission from the video creator before using their content. This approach respects their rights and keeps you clear of potential lawsuits.

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