Sacramento, CA asked in Consumer Law and Business Law for California

Q: If a store has a product fully stocked w/ price tag under it they're required to honor the price on the tag, correct?

All of the product is stocked with a price tag underneath it. It isn't just one single, random item that happened to get misplaced, but all of the product on the shelf has that price tag underneath it.

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1 Lawyer Answer
James L. Arrasmith
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Answered

A: In California, stores are generally required to honor the prices displayed on their products. When every item on the shelf has a clear price tag underneath, it indicates that the advertised price is intended to be honored. This practice aligns with consumer protection laws that prevent businesses from misleading customers about pricing.

However, there are exceptions to this rule. If a price tag is clearly a mistake, such as a significant error that makes the price unreasonably low, the store may have the right to correct it. Additionally, certain promotional prices might have specific terms and conditions that apply, so it's important to be aware of any fine print associated with discounts or sales.

If you encounter a situation where the price at checkout does not match the price tag, it's best to calmly discuss the discrepancy with the store manager. Most reputable businesses will work with you to resolve the issue fairly. If a resolution isn't reached, you might consider filing a complaint with the California Department of Consumer Affairs for further assistance.

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