Q: Can you include excerpts or partial testimonials on your website under FTC guidelines and requirements?
Can you use a "partial" or an except of a customer testimonial on your website. We get long detailed testimonials submitted by our customers via email that are often times too long and contain personal information or personal life situations that are way to long and not pertinent to our products or their review of the products effectiveness.. Without changing any actual text written bu the customer we need to confirm if we can use the parts of their letters that are relevant to review our product and leave out all the other situational details that are no relevant to the product directly..
Full Testimonial Example: I took your product and it worked! I am an aspiring health nut and wanted to cleanse my body before moving to Colorado. Found you guys through my friend Alan in New Mexico. Just wanted to say thanks for the great results. John
Desired Excerpt Testimonial: I took your product and it worked! Just wanted to say thanks for the great results. John
A:
Those are gernerally acceptable. However your bigger issue with the FDA is making sure you have disclaimers that the product has no known FDA authorized use etc (check a number of natural remedies, even teas and you'll get the idea.)
See if there's a natural products trade group that has a "best labeling/promotional practices" and follow that.
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