Dispute of $195. final payment for web optimization services from California. Use service for seven months.

Question

At the end of the 7 months, our company tested ten different keywords in google searches, specifically with a "In Rochester" keyword, our town of business.  None of those keywords returned a browser listing of our company in the first two pages of the search results or more.  They are requesting an additional payment of $195. to finalize our working relationship.  We after determining none of the key words showed any evidence of improvement in google listings believe that even though this organization does not guarantee any specific performance in google listings, we have a right to see evidence of attempts to show their logged work for our account.   They include the requirement of using arbitration to settle this contract dispute.   The full terms of the contract are not fully listed together with their application form but rather it is on their web site and which they did not send me a printed copy.  
 What should I do?

Leon Bayer · Answer

Here is what you should do: Chalk it up to experience. It makes no sense to hire a lawyer, or go to court over a $195 issue. I'm sorry you got ripped off. On the bood side of thing, most rip offs go into the many thousands of dollars. I'm glad you did not fall prey to one of those.  
 
For $25 bucks you can buy any number of good DIY books on the subject, and easily optimize your own website. Or, just read free articles on the web - there are thousands of free articles.

James L. Arrasmith · Answer

In this situation, it's important to carefully review the terms and conditions of the contract with the web optimization service provider. While they may not guarantee specific Google listing performance, it's reasonable to expect evidence of their efforts and work on your account, especially if you're being asked for an additional payment. 
 
First, request a detailed report or documentation of the work they've done during the seven months of service. This should include any actions taken to optimize your website for search engines, keyword research, and any other relevant activities. Evaluate whether they've fulfilled their contractual obligations. 
 
If the company fails to provide satisfactory evidence of their efforts, express your concerns and dispute the additional payment. Be sure to communicate your dissatisfaction with the lack of improvement in Google listings despite their service. 
 
Given that they are requesting arbitration to settle the dispute, you should consider whether this is an acceptable resolution method for you. Review the terms of the arbitration clause in the contract, paying attention to any associated costs or procedures. 
 
If you believe you have a strong case against the additional payment and the lack of evidence of work done, consult with an attorney experienced in contract disputes. They can help you assess your options, whether it's negotiating a resolution with the service provider, pursuing arbitration, or exploring other legal remedies available under California law. Keep records of all communications and documents related to the dispute for future reference.

Q: Dispute of $195. final payment for web optimization services from California. Use service for seven months.