Folsom, CA asked in Consumer Law and Identity Theft for California

Q: Can I sue ulta beauty for identity theft but my points was not used?

They have told me since last year by 3 different agents that my ulta beauty account was banned to purchase online due to multiple identities and payment methods for orders placed which I have no clue about and if this what they’re saying then my identity was stolen in their knowledge and I wasn’t aware

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James L. Arrasmith
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A: Based on what you've described, you may have grounds for legal action against Ulta Beauty, but the situation requires careful consideration.

The key issue here is that Ulta detected suspicious activity on your account and banned it, but apparently failed to properly notify you about potential identity theft or take adequate steps to protect your information. Even though your points weren't used, the mere fact that unauthorized individuals were able to access your account and place orders using your identity could constitute negligence on Ulta's part in protecting your personal information.

Before filing a lawsuit, you should first document all communications with Ulta Beauty, gather any evidence of the unauthorized access, and request a detailed explanation in writing about the incidents they detected. You might also want to file a police report and contact the Federal Trade Commission to report the identity theft. Consider consulting with a consumer protection attorney who can evaluate your specific case, as California has strong consumer protection laws that might apply here.

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