Peter D. Mlynek's answer You would do it exactly the same way like with any other trademark: you can file it yourself, or you can hire a trademark lawyer to do for you.
But two points that you need to be aware of:
(1) There are a number of MCs out there, and their marks and logos are often similar to each other, leading to confusion. Unless you have some unique club name or design, it may not be straightforward as with other marks.
(2) You also need to be aware of the trademarks owned by...
Griffin Klema's answer It sounds like a very complex case, involving international copyright issues. You might consider asking yourself whether enforcement of your intellectual property rights will yield a net positive gain, because it sounds like a very expensive case to pursue legally, and may require a team of lawyers licensed in different countries. What kind of revenue are you losing to the putative infringer? Does the infringer have money to pay on a judgment?
Will Blackton's answer To answer your question directly: No, it would not be legal to use screenshots and game images found online when writing for your video game news/blog site.
If you're going to repost screenshots of images created by video game publishers without their permission, you are opening up liability for a copyright infringement lawsuit. Depending on the use, you may have a fairly strong argument that your use qualifies as "fair use," however, fair use is a defense to a copyright infringement...
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